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In this video I talk about creating an exclusive luxury brand. Humans are on a constant quest for excellence. If it can’t be found within ourselves, then we look to other things to represent it. This is what a luxury brand is all about: receiving an item or service of exceptional quality transfers this trait to us, and marks us (rightly or wrongly) as one deserving of excellence.
Read the full article at https://www.spellbrand.com/creating-an-exclusive-luxury-brand
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Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more.
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