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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies.
1. Understand what customers want.
2. Look at the competitive matrix.
3. Get significant startup capital together.
4. Be in it for the long-haul game.
5. Set it up for customers to engage with your brand in at least 6 touchpoints.
For more tips and exercises for building a fashion website check out
Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/
Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/
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